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Connected fitness company Hydrow, which Peloton once tried to buy, is growing sales and has acquired a majority stake in strength training company Speede Fitness as gymgoers move away from cardio exercises in favor of weights, the company told CNBC on Thursday. It said it acquired Speede Fitness so it can expand into strength training, one of the fastest-growing segments in fitness today. Hydrow's acquisition and sales growth come as Peloton, which is credited with creating the connected fitness market, struggles to turn around a slowing business. Hydrow's delivered unit sales for its connected rowing machine jumped 23% this year from the year-ago period. Peloton debuted its rowing machine, the Peloton Row, in September 2022, but has done little to advertise or highlight the $3,000 machine.
Persons: Hydrow, Bruce Smith, John Stellato, Smith, Travis Kelce, Justin Timberlake, Thomas Fitzgerald, Hydrow's Organizations: CNBC, Kansas City Chiefs
Lululemon is looking to sell its at-home fitness business Mirror and has approached competitor Hydrow as a potential buyer, CNBC has learned. A Lululemon company spokesperson said they "don't comment on rumors or speculation." Lululemon announced it would acquire Mirror for $500 million at the height of the at-home fitness bonanza in June 2020. The segment has since rebranded as lululemon Studio but has been weighing on the fitness apparel company's balance sheet. "We view lululemon Studio in the same way we view any innovation.
HydrowWhat it is: indoor rowing machineTotal capital raised: $255 million22. ipsaWhat it is: fine frozen dinners made to be heated on stove tops or in ovensTotal capital raised: Undisclosed23. MadhappyWhat it is: fashion and lifestyle brand focused on creating conversation around mental healthTotal capital raised: $1.8 million28. MugsyWhat it is: online retailer best known for its jeansTotal capital raised: None32 .Oliver CabellWhat it is: luxury footwear minus the markupsTotal capital raised: None33. The Normal BrandWhat it is: lifestyle brand that sells rugged clothing for men and women inspired by the MidwestTotal capital raised: None46. Win Brands GroupWhat it is: holding company with brands selling outerwear, home goods, and candlesTotal capital raised: $90 million50.
Insider talked to four female senior executives about their morning work routines. They all start work no later than 7:30 a.m.Two of the execs — Christine Trodella and Olabisi Boyle — prefer to take walking meetings. Insider spoke with four women who've climbed to the corporate ladder — up to senior executive roles at companies including Hyundai and Pinterest — about theirs. Christine TrodellaChristine Trodella, the director of B2B-commercial sales for Reality Labs at Meta, typically starts work between 6 and 7 a.m. "I start work between 7:15 and 7:30 a.m. but wake up at 5 a.m. to give myself time to breathe," she said.
This smart rower is highly adjustable. More affordable than other smart rowers, the Echelon Smart Rower is a good option for those who aren’t looking to splurge. Like other smart rowers, the Hydrow must be plugged into a wall to use. Yasmin Farooq is an American rowing cox and the head coach of the University of Washington women's rowing team. is an American rowing cox and the head coach of the University of Washington women's rowing team.
Designed by rowing experts, made for everyoneA Hydrow rowing machine has two main components. Then there’s the crystal-clear display, which immerses you in scenes of actual waterways from around the world and brings you rowing workouts led by world-class athletes and Olympians. This holiday season, there are plenty of sales and freebies to get either rowing machine in a loved one’s home (or your own) for less. Until Dec. 23, each Hydrow Wave comes with free Jaybird headphones, a free Polar heart rate monitor and free standard delivery (a $240 value). Check out the two Hydrow rowing machines below.
Pantone recently announced its 2023 Color of the Year: Viva Magenta. SKIP AHEAD Viva Magenta home products | Viva Magenta kitchen products | Viva Magenta beauty products | Viva Magenta apparel and accessoriesAs many sought to do with the 2022 Color of the Year, Very Peri, you may be interested in incorporating Viva Magenta into your wardrobe or home. Viva Magenta home productsThis expert-recommended rowing machine from Hydrow has a Viva Magenta option available for pre-order that is set to ship in February 2023, according to the brand. Pets can get in on the Viva Magenta trend with this plush bed, available in a color close to the new Pantone Color of the Year. Viva Magenta apparel and accessoriesPantone offers a handful of products in Viva Magenta, including this long keychain.
Among them is Best Buy: Its holiday sale began on October 24 and we expect even better deals to pop up today. It's now available on clearance from Best Buy, making it even more affordable to buy than ever. $739.00 from Best Buy Originally $799.00 Save 8%Best Buy Cyber Monday 2022: What to expectThough Best Buy's holiday sale already kicked off a while ago, the best deals are cropping up today on Cyber Monday. Best Buy has stated that its sale has already begun since October 24, but we expect the best deals to show up on Cyber Monday. Best Buy store hours differ by location, so you'll need to check your local store's Cyber Monday hours.
The Peloton Row costs $3,195, with orders expected to ship in early December. The Peloton Row is now available for presale at $3,195, with orders expected to ship in early December. There are already rowers available for shoppers to try out at 18 of Peloton's retail stores across the US. In February, the company announced huge cost-cutting measures, including cutting about 20% of its workforce and scrapping plans to build its own factory. The company announced further rounds of layoffs in July and August, totaling around 1,400 workers.
Connected-fitness company Ergatta is bringing its rowers to the UK and Ireland. Ergatta CEO and cofounder Tom Aulet told Insider that the company is instead targeting competitive people who would prefer a gamified approach to instructor sessions. Ergatta previously told Insider that business boomed so much during the pandemic that the company sold out of its luxury rowers multiple times. He said there was big demand for Ergatta's rowers, with the company fielding inbound calls every week. WaterRower CEO Peter King said in a press release that Ergatta's rower "quickly" became one of its best-selling products in the US.
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